LOOK: Jordan Brand unveils Russell Westbrook’s first signature performance sneaker

Jordan Brand has been all in on Russell Westbrook since they signed the superstar back in 2013. With Westbrook being a growing fashion icon, they created two off-court sneakers for the superstar in the Westbrook 0.1 and 0.2. Then last September, .

Jordan Brand continues to invest in the NBA superstar. After his MVP campaign last year, Westbrook’s popularity is at an all-time high. That’s why they reportedly signed Westbrook to a 10-year extension with the brand which will kick in this season. In line with that extension, Jordan Brand also unveiled Westbrook’s first signature performance sneaker, the Jordan Why Not Zer0.1.

Jordan Brand took into account not only Westbrook’s playing style in crafting the shoe. They made sure that the sneaker was fashionable enough for the NBA’s king of fashion.

Crafted for the dynamic game and personality of the reigning MVP and fashion king, the Jordan Why Not Zer0.1 is highlighted by its smooth vamp, which, fitting for Westbrook, offers dual purpose. First and foremost, it serves the MVP’s key footwear need: forefoot containment. Westbrook plays high on his toes, always ready to push to the hoop or convert a rebound or steal into a fast break. For this, he needs stability over the sole unit, such that no added movement minimizes response when shifting direction or getting maximum bounce to the rack. Combining his style, specific performance needs and Jordan Brand soul, the end result is a futuristic silhouette that features a fused mesh upper, full-length Zoom Air unit and a compression-molded pylon foam piece engineered for flight.

There are two initial colorways that are releasing for the Jordan Why Not Zer0.1.

The first is a clean black and white color way dubbed the ‘2-Way’.

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A louder color way, the ‘Mirror Image’ is a PE version which he will debut on court for the first time when the OKC Thunder play the LA Lakers on January 3, 2018 (January 4, Philipine Time).

This colorway exhibits the pleasure Westbrook derives from sharing a narrative. Its upper is plastered with images referencing a heavily postered room, and shows how sporting icons are celebrated over generations.

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Westbrook says he is blessed to have his own signature sneaker. “As a kid growing up in LA and standing in line to get other people’s shoes, you become aware of how fortunate you are to get sneakers,” he says. “To be able to sit here now and hold my own shoe is an honor.”

From a scrawny kid in LA to an MVP with his own signature. Why not, right?

The Why Not Zer0.1 launches January 15 with limited quantities of the Mirror Image colorway. The 2-Way colorway releases February 15. Details of the Philippine release to follow.

Photos from Nike

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